Frescolita
330 mL can 3.75 g sugar / oz. |
History Frescolita was originally developed in 1956 by Grupo Cisneros, a Pepsi bottling franchise in Venezuela. According to a 2007 magazine article, the drink was previously a fruit-flavored bright-red soda called Crema Roja which was not selling well. Marketing director Orlando Cuevas travelled the country studying local consumer preferences. He proposed a new recipe for the drink more similar to local best-selling sodas, with more vanilla than fruit flavor. The new drink also received a new name Frescolita, suggesting freshness. Pepsi outsold Coke in Venezuela for decades, but in a secret agreement in 1996, Grupo Cisneros converted its bottling and distribution to Coca-Cola suddenly. Frescolita was sold to Coca-Cola. A series of ads featuing cartoon animals trying to guard their Frescolita against soda thieves were popular in the 1980s: Review A surprising pink or peachy-orange color! It smells sort of like a marshmallow, or fake bubble gum, or cotton candy. The taste is marshmallowy, sweet and creamy, like a creme soda with artificial banana flavor and vanilla. Sugary and effervescent. After the shock of the sugar wears off, I'm tasting a slight bitter tinge, like iron well-water, hiding behind the curtain. Its a tasty drink, but by the end of the glass the flavor isn't especially interesting to me. Overall, too sweet for my taste.
Ingredients Carbonated water, sugar, citric acid, artificial flavor, preservatives (potassium sorbate, sodium benzoate), Red #0, Yellow #5, Blue #1. Made by Coca Cola FEMSA Venezuela |
